EMEA 5242: Sustainable Marketing and Consumer Trends

Specialization:ÌýTransformative Leadership in the Circular Economy
Instructor: Christy Bozic
Prior knowledge needed: No prior background knowledge or experience is required.

Course Description:

As businesses increasingly recognize the importance of Environmental, Social, and Governance (ESG) criteria in their operations, understanding how to integrate sustainability goals into marketing efforts becomes essential. In this course, you will learn tools and strategies for marketing products and services with a focus on sustainability. Emphasis will be placed on aligning organizational sustainability objectives with consumer preferences and market trends.

What You'll Learn:

  • Analyze the role of corporate sustainability in building brand reputation and competitive advantage.
  • Examine consumer perceptions, attitudes, and behaviors towards sustainable products and brands.
  • Develop strategies for effectively communicating sustainability initiatives to diverse consumer segments.
  • Assess the challenges and opportunities associated with the integrating of sustainability into marketing practices.Ìý
    Ìý

Topics Outline:

  • Marketing Sustainable ProductsÌýÌýÌý
  • Challenges and Future Trends
  • Corporate Sustainability and BrandingÌýÌýÌý
  • Consumer Behavior and Sustainable ConsumptionÌýÌýÌý
  • Pricing and Promotional Strategies for Sustainable BrandsÌýÌýÌý
  • Challenges and Future Trends

in July 2025